Magic Box at the State Grid Pavillon

720° presentation at the Expo 2010 in Shanghai

On behalf of Atelier Brückner, Idee und Klang realized a multi-channel composition for the Magic Box, a pavilion of Chinese energy corporation State Grid, which was built within the context of Expo 2010 in Shanghai.
Magic Box is the largest 720° presentation worldwide! All four walls as well as both ceiling and floor of this cube-shaped room are completely covered with LED screens and speakers, allowing the visitor to get immersed in a three-dimensional world in the course of seven minutes. For this purpose, Idee und Klang developed an unparalleled spatialisation software in order to orchestrate the music in 21.2 format in the room.

Credits

Project management & concept: ATELIER BRÜCKNER
Director: Marc Tamschick
Media Production: TAMSCHICK MEDIA+SPACE in cooperation with m box bewegtbildmedia
Planning: medienprojekt p2
Photos: © Roland Halbe

Awards

››› Animated Com Award 2012 in the category 'Communication in Space'
››› IF Award 2011 - in the category 'Communication Design'
››› Red Dot Design Award 2010
››› FAMAB ADAM 2011 - Gold Award
››› Annual Multimedia 2011 - Gold Award
››› DDC Award 2011 in the category 'Space/ Architecture'
››› Art Directors Club (ADC) 2011 - Silver Award